A NEW CHAPTER FOR RAND DESIGNS

BRAND TRANSITION + GROWTH STRATEGY

Rand Designs was entering a new chapter with new ownership, a new name, and a shift to an online-first business.Vivere partnered with Rand throughout that transition to help shape the brand’s next phase, from marketing strategy, messaging, email, and social media to promotions, launches, and overall customer communication.

As the brand evolved, it became clear the existing website no longer reflected where the business was going.

BRINGING THE BRAND TO LIFE ONLINE

The next phase was a full Shopify rebuild designed around Rand’s new direction.

We reworked the site structure, navigation, collections, product copy, and customer journey, while creating a clearer experience for custom offerings like the charm bar, engraving, and permanent jewelry.

The result is a more cohesive brand and digital experience built for Rand’s next stage of growth.

What We Worked On

  • Brand Strategy + Positioning

  • Marketing + Communications

  • Email + Social Media

  • Launch + Promotion Strategy

  • E-commerce Strategy

  • Shopify Rebuild

  • Site Navigation + Customer Journey

  • Product + Collection Copy

  • Custom Shopping Experiences

working with us

“Truly a tailored experience!! From the start you made a point to really listen to my concerns, needs, goals all while getting to know how I work and what my schedule entails. I truly believe this helped us collaborate more effectively and keep the lines of communication open so we could both do what we do best.

I've appreciated how you've not only let me make my own goals but really gave those goals clarity and realistic timelines. I think how you communicate with me has made it easier for me to bring up my ideas and goals even when they aren't fully developed because I feel like it's a safe space to talk openly about where the business is lacking and not. You've created this judgment free space where I feel like it has allowed me to be honest with myself about things I personally as a business owner could be doing better and also the business itself. And when I or the two of us point out the things that need improvement I'm not left feeling defeated or helpless but you're quick to help come with solutions to be better.

I've never worked with a consulting company that claimed to understand what it meant to be a small business owner until working with you. That is what I mean when I say a tailored experience, I feel the success and growth that has happened for my small business since we started working together only happened because you took the time create a business plan unique to me and my business. Even since we first began working together month one you've adjusted your original plan as my business needs shifted so that I was getting what I needed.

I'm excited for us to continue to work together and keep seeing the growth of my business that comes with that!”

Chelsea Hanks, Founder/CEO of Rand Designs

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